Before owning my own store, I turned to the Small Business Association to see just how important it is, here is what they have to say.

“Signs are the most effective, yet least expensive, form of advertising for the small business”

• Signs are the most effective, yet least expensive, form of advertising for the small business.
• A sign is your introduction and handshake with those passing by, identifying your business to existing and potential customers.
• Signs are always on the job for you, advertising 24 hours a day, 365 days a year.
• People often judge a business by how it looks on the sign.
• Many merchants increase their business measurably just by adding a good sign. Conversely, many have gone out of business because they simply were not identified well, so not enough potential customers knew of their existence. As one sign industry professional put it, “A business without a sign is a sign of no business.”
• We live in a mobile society. According to the United States Census Bureau, 18% of households relocate each year. As your customers move, you need to replace them by attracting new customers

A sign can be the most valuable form of advertising you ever purchase. Make sure you speak to a professional who knows what makes a good sign in which situations.

Signs: Thanks to some strategic partnerships we have made over the past few months, we are now able to offer almost any form of sign. We can make simple screen printed yard signs, nice three dimensional signs with carved letters, lighted channel letters and everything in between.

Banners: A sub-section of Signs, we can create a simple cut vinyl banner or a huge digitally printed one. No job too big or small.

Vinyl Lettering: We can apply vinyl lettering to pretty much anything. Windows are a popular choice.

Vehicle Graphics: We can apply cut vinyl or digital graphics to your vehicle. We also offer vehicle magnets if you need to be able to remove the graphics from your car.

Apparel: We use an advanced printing method called DTG (direct to garment) to do small print runs with no color limitations. This means full photo quality on your apparel without a thick transfer feel. We also partner with screenprinters for larger orders.

Marketing Materials: Business cards, postcards, brochures, stickers, calendars, catalogs, flyers, letterhead, envleopes, notepads, posters, rack cards, tent cards, etc etc… If it can be printed, we can get it done.

Graphic Design: Logo, identity, vehicle graphics, and sign design. We use an advanced design process called “discover, define, design, develop, deploy.” I’ll be going over this process in my next Blog post at www.vacavillesigns.com

Marketing Plans: We can assist you with overall marketing plans that include budget management and short or long term projects. We work with other marketing companies to make sure you get the best possible outcome for your money.

Mena’s Bistro, Business Guides, and Creative Impressions Photography.

We use white vinyl on the windows of these businesses because they are tinted and this will create the best contrast.

Although even when not tinted, we still suggest white on the outside for good contrast unless you have a strong backlight (such as natural light coming from the inside)

We have been working very hard over the past few months to create new ways to connect with our clients.

We are also streamlining our business processes so we can make faster and more accurate connections.

Read all about the changes after the jump.

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Website – Our new website has an improved layout and will include many tools that may make it easier for you to communicate with us. There is a downloadable vCard on the right which includes all of our contact information, as well as a Sign Buyers Guide which can help you make informed decisions on what type of sign you may want or need. As an added service to our clients, we are listing each of them on our website. Our clients are free to customize these ads.

Facebook – You can keep in contact with me by becoming my friend, and you can become a Fan of Vacaville Signs here. We will be putting special offer on our fan page from time to time, so keep your eyes open.

Twitter – Some people have asked me what my days are like, so I am keeping a business twitter account that will, from time to time, include special offers. If you don’t have a twitter account, you can see the most recent posts right here on the website.  Just click one of those posts to be taken to our twitter page.

Restructuring – My business partner Aubrey has stepped up to become our Production Manager. This is going to allow me to spend more time in the field and offering the high quality of service our clients enjoy. This should help prevent people from falling through the cracks.

All in all we hope that this helps create and environment that will foster Raving Fans.